THE COMPANY PROFILE
THE BIRTH OF A NEW INDUSTRY PLAYER
The condition of the walk-up hotel industry needs to be improved in terms of products and services and a large part of its market remains untapped which provides opportunity to new industry players where it can also be profitably successful.
This was the result of the feasibility study conducted by the management when it formed the company in 2002.
The company’s goal is to provide quality and affordable hotel products and services acceptable to its target market based on their perception of value at a cost that allows the company to be profitable. The management perceived that once the company attained its goal, it will constantly enjoy loyalty of its patrons and in effect, gain dominance in the industry fortified with its continued expansion.
ON THE COMPANY’S GOAL OF BECOMING THE PREMIER LODGING INSTITUTION...
VISION:
The leading and most profitable walk-up hotel in the industry and the premier small-scale lodging institution in the country.
MISSION:
To establish and operate profitable, convenient, and high quality walk-up hotels at a value and location acceptable to guests for their extreme satisfaction.
KEY OBJECTIVE:
To support the growth and profitability of Nice Hotel by providing convenient and high quality facilities and services to guests who belong to the B, C and D income class with preference for hotel services within the Philippines.
CORPORATE IMAGE:
The premier walk up hotel institution known to provide quality rooms and services at reasonable prices.
GUIDING PRINCIPLE:
Leadership by example.
THE WAY TO ACHIEVE OUR MISSION
QUALITY AND EXCELLENCE:
We strive to create a level of quality, performance and value in everything we do to earn the respect of our guests and competitors.
TEAM SPIRIT:
Teamwork is essential to our success. The job is too big to be done alone. Each of us brings our own special qualities to the team and together we can achieve far greater results. We support each other and share our successes. We are enthusiastic and enjoy what we do.
UNDERSTANDING THE NEEDS AND WANTS OF GUESTS:
We genuinely care about the needs and wants of our guests to ensure their extreme satisfaction.
GOOD COMMUNICATION:
We highly value the communication we have between our guests and each other. We strive to create and maintain an open forum for the sharing of ideas, questions and problems. Listening and understanding are the foundations of good communication.
COMMITMENTS:
We shall promote quality awareness that everyone is responsible for the quality of his own work. We shall promote cooperation, teamwork and respect among employees. We shall also ensure that everyone understands the policies implemented and maintained at all levels of the organization.
HOW WE VALUE OUR GUESTS...
The guests are treated as kings during their stay. We want to create and maintain a lasting relationship with them since they are the main reason to our business existence.
THE GUESTS:
The guests are the MOST IMPORTANT PERSONS in our premises.
They are not dependent on us. WE ARE DEPENDENT ON THEM.
They are not interruptions in our work. THEY ARE THE PURPOSE OF IT.
They are not outsiders in our business. THEY ARE PART OF IT.
We are not doing them a favor by serving them. THEY ARE DOING US A FAVOR BY GIVING US THE OPPORTUNITY TO DO SO.
RE-LIVE THE GRAND OPENING FESTIVITIES...
When the hotel first opened its doors to the public, it became clear that a competitive new player has marked its entry into the industry.
On May 9, 2003, Nice Hotel Caloocan celebrated its Grand Opening Day, the company’s first branch. The grand opening was very festive in nature. It started with a motorcade participated by all hotel personnel from the Board of Directors to key officers to rank and file, together with friends and relatives where it flaunted several vehicles with banners and giveaways spiced up by an Ati-atihan band. It toured strategic nearby areas including those where competitors are located. It was more of a mental war in order to established psychological advantage over the competition.
After the parade, a ribbon-cutting ceremony was held graced by the Hon. Mayor of Caloocan City, Mayor Reynaldo O. Malonzo. Blessing of the hotel followed immediately after the cutting of ribbon. Key local officials and notable personalities attended the occasion as well. Invited guests were former Solicitor General, Atty. Frank Chavez, former AFP Chief of Staff, Gen. Diomedio Santiago, former Army General, Gen. Bartolome Baluyot, TEG Director, Col. Manuel Quepedo and many other distinguished guests. The occasion offered two types of buffet, Japanese and Filipino dishes.
The Grand Opening activities created significant impact on the number of customers patronizing the hotel. It symbolized the official entry of a market player that is bound to become the most profitable walk-up hotel business in Metro Manila and to bring excitement to the industry.
Similar fashion of celebrations were done during the Grand Opening of Nice Hotel Recto-Manila and Nice Hotel Cubao in Quezon City.
It’s a tradition that goes along the hotel’s continued success.
THE BIRTH OF A NEW INDUSTRY PLAYER
The condition of the walk-up hotel industry needs to be improved in terms of products and services and a large part of its market remains untapped which provides opportunity to new industry players where it can also be profitably successful.
This was the result of the feasibility study conducted by the management when it formed the company in 2002.
The company’s goal is to provide quality and affordable hotel products and services acceptable to its target market based on their perception of value at a cost that allows the company to be profitable. The management perceived that once the company attained its goal, it will constantly enjoy loyalty of its patrons and in effect, gain dominance in the industry fortified with its continued expansion.
ON THE COMPANY’S GOAL OF BECOMING THE PREMIER LODGING INSTITUTION...
VISION:
The leading and most profitable walk-up hotel in the industry and the premier small-scale lodging institution in the country.
MISSION:
To establish and operate profitable, convenient, and high quality walk-up hotels at a value and location acceptable to guests for their extreme satisfaction.
KEY OBJECTIVE:
To support the growth and profitability of Nice Hotel by providing convenient and high quality facilities and services to guests who belong to the B, C and D income class with preference for hotel services within the Philippines.
CORPORATE IMAGE:
The premier walk up hotel institution known to provide quality rooms and services at reasonable prices.
GUIDING PRINCIPLE:
Leadership by example.
THE WAY TO ACHIEVE OUR MISSION
QUALITY AND EXCELLENCE:
We strive to create a level of quality, performance and value in everything we do to earn the respect of our guests and competitors.
TEAM SPIRIT:
Teamwork is essential to our success. The job is too big to be done alone. Each of us brings our own special qualities to the team and together we can achieve far greater results. We support each other and share our successes. We are enthusiastic and enjoy what we do.
UNDERSTANDING THE NEEDS AND WANTS OF GUESTS:
We genuinely care about the needs and wants of our guests to ensure their extreme satisfaction.
GOOD COMMUNICATION:
We highly value the communication we have between our guests and each other. We strive to create and maintain an open forum for the sharing of ideas, questions and problems. Listening and understanding are the foundations of good communication.
COMMITMENTS:
We shall promote quality awareness that everyone is responsible for the quality of his own work. We shall promote cooperation, teamwork and respect among employees. We shall also ensure that everyone understands the policies implemented and maintained at all levels of the organization.
HOW WE VALUE OUR GUESTS...
The guests are treated as kings during their stay. We want to create and maintain a lasting relationship with them since they are the main reason to our business existence.
THE GUESTS:
The guests are the MOST IMPORTANT PERSONS in our premises.
They are not dependent on us. WE ARE DEPENDENT ON THEM.
They are not interruptions in our work. THEY ARE THE PURPOSE OF IT.
They are not outsiders in our business. THEY ARE PART OF IT.
We are not doing them a favor by serving them. THEY ARE DOING US A FAVOR BY GIVING US THE OPPORTUNITY TO DO SO.
RE-LIVE THE GRAND OPENING FESTIVITIES...
When the hotel first opened its doors to the public, it became clear that a competitive new player has marked its entry into the industry.
On May 9, 2003, Nice Hotel Caloocan celebrated its Grand Opening Day, the company’s first branch. The grand opening was very festive in nature. It started with a motorcade participated by all hotel personnel from the Board of Directors to key officers to rank and file, together with friends and relatives where it flaunted several vehicles with banners and giveaways spiced up by an Ati-atihan band. It toured strategic nearby areas including those where competitors are located. It was more of a mental war in order to established psychological advantage over the competition.
After the parade, a ribbon-cutting ceremony was held graced by the Hon. Mayor of Caloocan City, Mayor Reynaldo O. Malonzo. Blessing of the hotel followed immediately after the cutting of ribbon. Key local officials and notable personalities attended the occasion as well. Invited guests were former Solicitor General, Atty. Frank Chavez, former AFP Chief of Staff, Gen. Diomedio Santiago, former Army General, Gen. Bartolome Baluyot, TEG Director, Col. Manuel Quepedo and many other distinguished guests. The occasion offered two types of buffet, Japanese and Filipino dishes.
The Grand Opening activities created significant impact on the number of customers patronizing the hotel. It symbolized the official entry of a market player that is bound to become the most profitable walk-up hotel business in Metro Manila and to bring excitement to the industry.
Similar fashion of celebrations were done during the Grand Opening of Nice Hotel Recto-Manila and Nice Hotel Cubao in Quezon City.
It’s a tradition that goes along the hotel’s continued success.